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Nubanc por Matt LeBlanc
Nubank

Tired of all the bureaucracy just to buy a simple canoe, Matt LeBlanc decided to create his own financial institution to simplify his life and the lives of many others. A place where he could manage his money without complications or surprises. A place where customers can take care of everything in a simple and practical way, directly through the app. Does this remind you of any company? Well, Matt is about to discover that this innovative idea already exists, and it’s called: Nubank.

The campaign's teaser was launched on Fantástico, one of Brazil's most popular TV shows.

Big numbers

The  social media videos garnered over 2.5M views and the short film over 45 million views, becoming the biggest advertising campaign on Youtube in 2024.

Credits
Agency: Wieden+Kennedy São Paulo
Creative Directors: Ariane Polvani, Pedro Gabbay
Copywriters: Leandro Vasconcellos, Carolina Barreiros
Art Directors: Nuria Lima, Matheus Rocha
Head of content: José Diniz
Content Director: Carolina Guimarães
Content Coordinator: Julia Gama

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