top of page

Nubanc por Matt LeBlanc
Nubank

Tired of all the bureaucracy just to buy a simple canoe, Matt LeBlanc decided to create his own financial institution to simplify his life and the lives of many others. A place where he could manage his money without complications or surprises. A place where customers can take care of everything in a simple and practical way, directly through the app. Does this remind you of any company? Well, Matt is about to discover that this innovative idea already exists, and it’s called: Nubank.

The campaign's teaser was launched on Fantástico, one of Brazil's most popular TV shows.

49f973a7-ca25-4511-a484-42df7517a6d5_rw_3840.jpg
13d112ea-cf3f-490b-a1d8-1f9f98781650_rw_1920 (1).png

Results

The  social media videos garnered over 2.5M views and the short film over 45 million views, becoming the biggest advertising campaign on Youtube in 2024.

Credits
Agency: Wieden+Kennedy São Paulo
Creative Directors: Ariane Polvani, Pedro Gabbay
Copywriters: Leandro Vasconcellos, Carolina Barreiros
Art Directors: Nuria Lima, Matheus Rocha
Head of content: José Diniz
Content Director: Carolina Guimarães
Content Coordinator: Julia Gama

bottom of page