omg, hi 👋🏻

I'm Carol Barreiros, a 32-year-old copywriter from Belém, based in 📍São Paulo.

Ever since I was little, I had one obsession. No, it wasn’t advertising, but kinda close. It was pop divas.

I couldn’t sing or dance, but I was fascinated by something you might find familiar: the way they built an entire creative universe around each era with an album title, lyrics, music videos, cover art and performances.

I was the kid already wondering what I would do to get a #1 on Billboard. Years later, I realized advertising offered the same thing I had always loved: building concepts, crafting ideas and creating moments that become part of the culture.

That's what I've spent the past 13 years creating award-winning campaigns for brands such as Nubank, Burger King, Corona, Eudora, Quem Disse, Berenice?, Sony Music, Beats and Bradesco.

But to be fair, I never completely gave up on performing and found my stage online. I create content with a mix of pop culture and humor, giving almost a sociological importance to things usually dismissed as nonsense, like memes and internet culture.