Amulips Dia do Batom
Eudora
Lipstick day is Eudora biggest moment in the year. And in 2024, they released the first customizable lipstick in Brazil. And to unlock a new world of possibilities on social media, we created #Lipcheck, the lipstick version of #Fitcheck, the most popular fashion trend on Tiktok, with more than 4 million videos.
To launch Amulips, we turned the lipstick into a fashion accessory. It made it's debut in Paris Haute Couture Week, in partnership with one of Brazil's most recognized fashion influencer.
To elevate Amulips lipstick as more than just makeup and position it as a true fashion accessory, we drew inspiration from one of social media’s hottest fashion trend and created a unique way to communicate its style and appeal. By blending beauty with fashion, we introduced #LIPCHECK, a playful twist on the viral #FitCheck trend, which has over 4 million views on TikTok.
Here are the 3 steps to #LIPCHECK:
1-Apply the lipstick with your lips close to the camera.
2-Step back to reveal your full makeup look.
3-Strike your best pose.
Results
45M
VIEWS ON TIKTOK
+200K
ENGAGEMENT ACTIONS
73%
MORE LIPSTICK SALES ON E-COMMERCE
SOLD OUT IN LESS THAN 24H
Credits
Wieden+Kennedy São Paulo
Creative Directors: Ariane Polvani, Pedro Gabbay
Head of Content: José Diniz
Content Director: Carolina Guimarães
Creatives: Carolina Barreiros, Matheus Rocha, Wagner Montanher, Guilherme Pinho.