Amulips Dia do Batom
Eudora
Lipstick day is Eudora biggest moment in the year. And in 2024, they released the first customizable lipstick in Brazil. And to unlock a new world of possibilities on social media, we created #Lipcheck, the lipstick version of #Fitcheck, the most popular fashion trend on Tiktok, with more than 4 million videos.
To launch Amulips, we turned the lipstick into a fashion accessory. It made it's debut in Paris Haute Couture Week, in partnership with one of Brazil's most recognized fashion influencer.
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To elevate Amulips lipstick as more than just makeup and position it as a true fashion accessory, we drew inspiration from one of social media’s hottest fashion trend and created a unique way to communicate its style and appeal. By blending beauty with fashion, we introduced #LIPCHECK, a playful twist on the viral #FitCheck trend, which has over 4 million views on TikTok.
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Here are the 3 steps to #LIPCHECK:
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1-Apply the lipstick with your lips close to the camera.
2-Step back to reveal your full makeup look.
3-Strike your best pose.
Results
45M
VIEWS ON TIKTOK
+200K
ENGAGEMENT ACTIONS
73%
MORE LIPSTICK SALES ON E-COMMERCE
SOLD OUT IN LESS THAN 24H
Credits
Wieden+Kennedy São Paulo
Creative Directors: Ariane Polvani, Pedro Gabbay
Head of Content: José Diniz
Content Director: Carolina Guimarães
Creatives: Carolina Barreiros, Matheus Rocha, Wagner Montanher, Guilherme Pinho.