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Friends Game
Nubank

2024 marks the 30th anniversary of Friends, and Nubank brought The Friends Experience to Brazil for the first time, with Matt LeBlanc as their spokesperson. But when it comes to Friends, we can’t forget the ones who have made the show the global success it is: the fans. That’s why Nubank launched the world’s first Friends game show, hosted by another superfan, Dani Calabresa.

The game show was a 22 minute Youtube special and a series of 3 episodes on Nubank's Instagram page, alongside exclusive content for the brand's TikTok account.

Big Numbers

+ de 10M views on Youtube
+ de 600K organic views no Instagram

Behind the scenes

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Credits

Wieden+Kennedy São Paulo
Head of content: Zé Diniz
Diretora de Conteúdo: Carol Guimarães
Redatora: Carol Barreiros
Diretor de arte: Matheus Rocha
Coordenadora de conteúdo: Julia Gama
Atendimento: Nathalie Peixoto, Isabel Reis
Gerente de Projetos: Monique Oliveira
​Mídia: Thiago Kanada
Produção: Cacau Florentino, Mayara Jorge

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