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The Barbie Combo
Burger King

Burger King Brazil turned Barbieland into a special menu — the only one available worldwide — with a full 360 campaign that turned the movie sensation into a record-breaking sales meal and was even featured on CNN.

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Results

15M

VIEWS

+1M

ENGAGEMENT ACTIONS

SOLD OUT

in less than 4 days nationwide

Agency: A-Lab Content Lovers (Dreamers)

Creative Director: Rafael Conde

ACD: Ana bartolomeu

Copywriter: Carolina Barreiros

Art Director: Andriele Bazilio, 

Community Manager: Debora Araujo, Laíse Neves
Year: 2023​

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