Disk Me Hotline
Filtr by Sony Music Brasil for Pabllo Vittar
One of the biggest pop stars in Brazil was about to release her newest single and to increase the buzz with the fans we took inspiration from the song's lyrics"What courage do you have to call me 4 in the morning?" to create a hotline with a snipped of the single that was available exclusive at 4 in the morning. The fans who were awake got to hear first and feel like they were part of the song.
Fans who called between 4 and 4:59 AM heard this:
What courage do you have to call me 4 in the morning to talk to me about love? [snipped of the song] Did you like it, babe? Stay tune for the 2018's Most Played Songs in Filtr Brazil's profile to check in out later, bye
And the fans who called after heard this:
Who told you* not to call me, ha? If you like me* go check out Filtr's Most Played Songs of 2018 and we talk soon, bye
*references to her previous single's lyrics, Problema Seu.
Results
5M
IMPRESSIONS
#1
VIRAL MUSIC VIDEO OF THE WEEK ON YOUTUBE
+60M
PLAYS ON SPOTIFY